IxDD: Amber Case: Building Technology from the Human Out - Calm Technology, Humanity, and our Collective Future

  • Description:


    Building Technology from the Human Out - Calm Technology, Humanity, and our Collective Future

    We've heard about human universals -- the need for belonging and for food, shelter and a challenge. But we do not have the same perspective on technology. For most of us, technology is a fast-moving target, and something that seems to rapidly change. We often forget how quickly the shininess of the new can fade. We can be left with…

  • Created by: Daniela Busse
  • Categories: IxDA SF Events
  • Tags: calm tech, sustainability, culture, ixdd

IxDD: Terry Irwin: Transition Design: An approach for addressing complex "wicked" problems and catalzying societal transitions toward more sustainable, long-term futures

IxDD: Rachel Beth Egenhoefer: Data Visualization for Behavior Change and Sustainable Cultures

  • Description:

    Data Visualization for Behavior Change and Sustainable Cultures   

    The climate crisis has presented wicked problems around the world.  While some designers attempt to create new eco-products and green designs to minimize impact, the real issue designers need to tackle is human behavior change to create cultures of resiliency, regeneration, and respect. Visualizations of climate data can help us understand numbers and concepts that are otherwise too big to comprehend. …

  • Created by: Daniela Busse
  • Categories: IxDA SF Events
  • Tags: ixdd, sustainability, data visualization, behavior change

How Design Makes The World with Scott Berkun

  • Description:

    Meet Scott Berkun, a bestselling author and popular speaker, to explore design impact on culture and sustainability in the world.

    About this Event

    Do you wish more people understood good design and valued good designers? And understood how we all benefit from shifting our culture to better understand sustainable design?

    Scott Berkun, author of the new book, How Design Makes The World, will share inspiring stories from the book that…

  • Created by: IxDA SF
  • Categories: IxDA SF Events
  • Tags: talk, online, lunch&learn

Workshop with Indi Young. Listening Deeply – Understand People Before Solving Problems

  • Description:
    Mini-workshop on how to build self-awareness and humility into the way you approach design research.


    About this event

    Empathy is not about trying to solve the problem, but trying to understand the person. In your work to support people your team is designing…

  • Created by: IxDA SF
  • Categories: IxDA SF Events
  • Tags: indi young, workshop, ux research

Digital Psychology & Emotional Design - 8-Week Fall Term (Online)

  • Description:

    Over 8-weeks, you’ll learn how to build psychology-driven technologies through a combination of two classes & LIVE tutorials. 


    LIVE Tutorials: Applied Behavioral Design

    This LIVE class guides you through the behavioral design process for any project you prefer. You’ll enjoy interactive lessons, experiential learning and an open virtual classroom where we go step-by-step through the…

  • Created by: Brian Cugelman
  • Categories: Community Events

Psychology for Digital Behavior Change - San Jose (3-day Class)

  • Description:

    Over 3 days, you'll learn how to apply psychology to human-centered websites, apps, and digital campaigns.

    This class will teach you how to translate psychology into digital products, through psychology-inspired wireframing, prototyping, and creative content.

    You will learn how to recognize and apply over 50 behavior change principles, learn psychological design patterns,…

  • Created by: Brian Cugelman
  • Categories: Community Events

Emotional Design Psychology - San Jose (2-day Class)

  • Description:

    Over 2 days, discover how to build emotionally intelligent websites, apps, content and campaigns based on the psychology and neuroscience of user emotion, motivation, cognition and behavior.

    Through plain language lessons and hands-on exercises, participants will deepen their understanding of the ways that emotions shape behavior, while advancing their ability to build empathetic and engaging…

  • Created by: Brian Cugelman
  • Categories: Community Events
  • Apr 24, 2019 at 3:30am to May 15, 2019 at 5:00am
  • Location: Zoom, one class session per week, once a week, online live with Indi
  • Latest Activity: Jul 16

Thinking-Styles Advanced Training 

The online 4-week course begins 24-April. There is a variety of ticket prices to match your situation. Sign up here.

A well-researched persona is a good tool if you guide your strategy and scenario-writing by them. But often personas are built in a day or two--using quantitative data and invented “decorative” detail. This demographic approach to personas has a marketing heritage, ends up as an unusable mashup of ad placement direction and product design guidance, and frequently only addressing the buying behavior. If a set of personas does venture past buying into usage, they usually represent only one philosophical approach to users' overall purpose with different "skins" to show a diversity of market segments. Scenario-writing ends up feeling repetitive and useless. You end up designing in a restrictive endless loop.

There is a better way.

Thinking-styles are deeply researched, demographics-free* mindsets for the characters who play roles in an org’s design scenarios. Thinking-styles are characters who act within all the contexts you are concerned with: buying, on-boarding, usage, workarounds, retention ... or even better, the larger problem-space the characters are paying attention to.

With a connection to the inner mindsets people have as they seek to achieve their own purposes (not "how people use our services"), your team will gain clarity on how weak or strong your support for their different approaches is. Your team will become aware of broader cultures and philosophies. If your organization can define audiences specifically, highlighting the variety thinking-styles within, this variety allows your organization to multiply the number of goals and solutions you can seek to support.

In this course you will learn:

  • the neutral mindset of understanding people as people
  • vocabulary to spread clarity at your organization
  • how to derive thinking-styles from research
  • the core concepts necessary to provide the depth you need
  • how to convert existing personas to thinking-styles
  • techniques to gather core concepts from existing research
  • how to represent complex sets of thinking-styles in a way many teams across a large org can easily comprehend and make use of
  • the time and place where you should use demographics

A second area where teams go wrong is to accept the convention of using names, faces, and ages in their personas. This practice allows cognitive bias to creep in. Demographic assumptions are harmful. Thinking-styles are much more human, representing inner voices. Any one person can wear a different thinking-style based on context or mood. Thinking-styles are deeply connected to the purpose that your organization seeks to support.

I'll show you how to do everything properly in the advanced training series "Thinking-Style Segments."