Digital Psychology & Emotional Design - 8-Week Fall Term (Online)

  • Description:

    Over 8-weeks, you’ll learn how to build psychology-driven technologies through a combination of two classes & LIVE tutorials. 


    LIVE Tutorials: Applied Behavioral Design

    This LIVE class guides you through the behavioral design process for any project you prefer. You’ll enjoy interactive lessons, experiential learning and an open virtual classroom where we go step-by-step through the…

  • Created by: Brian Cugelman
  • Categories: Community Events

Psychology for Digital Behavior Change - San Jose (3-day Class)

  • Description:

    Over 3 days, you'll learn how to apply psychology to human-centered websites, apps, and digital campaigns.

    This class will teach you how to translate psychology into digital products, through psychology-inspired wireframing, prototyping, and creative content.

    You will learn how to recognize and apply over 50 behavior change principles, learn psychological design patterns,…

  • Created by: Brian Cugelman
  • Categories: Community Events

Emotional Design Psychology - San Jose (2-day Class)

  • Description:

    Over 2 days, discover how to build emotionally intelligent websites, apps, content and campaigns based on the psychology and neuroscience of user emotion, motivation, cognition and behavior.

    Through plain language lessons and hands-on exercises, participants will deepen their understanding of the ways that emotions shape behavior, while advancing their ability to build empathetic and engaging…

  • Created by: Brian Cugelman
  • Categories: Community Events
Mini-workshop on how to build self-awareness and humility into the way you approach design research.


About this event

Empathy is not about trying to solve the problem, but trying to understand the person. In your work to support people your team is designing for, it’s imperative. Understanding people requires time, perseverance, humility, and good listening skills. Most of these are in short supply, especially time. Everyone seems unhappy with this scarcity, but unable to do anything constructive about it. Here is your opportunity to start practicing some new skills to make a remarkable difference in the future.

In this mini-workshop Indi will teach you empathic listening skills and how to build self-awareness and humility into the way you approach design research. She will give you new perspectives from which to expand your practice. She will teach you to recognize the parts of what you are hearing. And you will become aware of what is going through your own mind as you listen.

Indi’s workshops always include spontaneous discussion as participants consider how the ideas might be applicable within their own work. Part of the process for seeing a new perspective is taking the time to reconcile it with your existing approaches—especially between cultures. Indi has been teaching global professionals for years. She takes care of the people in her workshop to ensure this kind of cogitation is given support.

Ticket fee waiver

We strive to make our events accessible and affordable to those who wish to attend but find cost to be a barrier. To submit an application to obtain a fee waiver please fill out the form here.

About Indi Young

Design Strategy & Inclusivity Research, author, trainer, founding partner of Adaptive Path @indiyoung.


Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps (mental model diagrams) and thinking styles to help teams truly pay attention to people, without letting cognitive bias and assumptions creep in.

She has written two books, Practical Empathy and Mental Models. Her next book, Assumptions Aside, will cover thinking styles instead of demographic personas.

She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency. You can follow her on Twitter @indiyoung and access many resources on her website as well as at


Event partner

A huge thank you to DocuSign for supporting this event!