Digital Psychology & Emotional Design - 8-Week Fall Term (Online)

  • Description:

    Over 8-weeks, you’ll learn how to build psychology-driven technologies through a combination of two classes & LIVE tutorials. 

     

    LIVE Tutorials: Applied Behavioral Design

    This LIVE class guides you through the behavioral design process for any project you prefer. You’ll enjoy interactive lessons, experiential learning and an open virtual classroom where we go step-by-step through the…

  • Created by: Brian Cugelman
  • Categories: Community Events

Psychology for Digital Behavior Change - San Jose (3-day Class)

  • Description:

    Over 3 days, you'll learn how to apply psychology to human-centered websites, apps, and digital campaigns.

    This class will teach you how to translate psychology into digital products, through psychology-inspired wireframing, prototyping, and creative content.

    You will learn how to recognize and apply over 50 behavior change principles, learn psychological design patterns,…

  • Created by: Brian Cugelman
  • Categories: Community Events

Emotional Design Psychology - San Jose (2-day Class)

  • Description:

    Over 2 days, discover how to build emotionally intelligent websites, apps, content and campaigns based on the psychology and neuroscience of user emotion, motivation, cognition and behavior.

    Through plain language lessons and hands-on exercises, participants will deepen their understanding of the ways that emotions shape behavior, while advancing their ability to build empathetic and engaging…

  • Created by: Brian Cugelman
  • Categories: Community Events
  • Aug 5, 2013 at 2:00am to Aug 9, 2013 at 10:00am
  • Location: College of Environmental Design, UC Berkeley
  • Latest Activity: Jul 16

Set at the Cal Design Lab at the College of Environmental Design at UC Berkeley, this workshop will explore how to design natural user interfaces that are, in fact, natural. Physical interfaces are understood, learned and experienced through the body and should allow for more natural interactions that fit the way we think. Workshop participants interested in responsive environments, interactive displays, gesture, touch and haptics will learn how to prototype interfaces, design gestural languages, and test and refine designs with user testing. Participants will be given tutorials in gestural prototyping technologies, understanding the context of use, and user experience design. Workshop exercises include designing context-based gesture sets using the Kinect, and developing screen based gestures using the LEAP SDK. This workshop will be led by Jody Medich, a visual and sensory designer; most notably, she was the Global Designer Director at Cadillac.com as well as the former creative director at Yahoo!.