Digital Psychology & Emotional Design - LIVE 9-Week Training (Fall 2021)

Psychology for Digital Behavior Change - 3-day Course (San Jose)

  • Description:

    In 3-days, you’ll learn how to build more engaging websites, apps and campaigns by mastering the core lessons in digital psychology and behavioral design.

     

    Knowledge

    In this class, you will learn to recognize and apply over 50 behavior change principles, build technologies from psychological design patterns and…

  • Created by: Brian Cugelman
  • Categories: Community Events

Emotional Design Psychology & Neuroscience - 2-day Course (San Jose)

  • Description:

    Over 2 days, this course will deepen your understanding of what emotions are and how they drive behavior and will teach you how to apply emotional design strategies to websites, apps, digital campaigns and more.

     

    You will gain mastery in building digital products that are inspiring and motivating. You will learn how emotions drive online behavior and build your experience…

  • Created by: Brian Cugelman
  • Categories: Community Events
  • Tags: education

Over 2 days, discover how to build emotionally intelligent websites, apps, content and campaigns based on the psychology and neuroscience of user emotion, motivation, cognition and behavior.

Through plain language lessons and hands-on exercises, participants will deepen their understanding of the ways that emotions shape behavior, while advancing their ability to build empathetic and engaging technologies.

Participants will develop new skills in applying neuroscience-based design strategies to manage users' stress and motivate usage by targeting numerous emotional systems. Students also learn how to avoid design patterns that accidentally trigger unpleasant emotions and how to manage negative emotions when they do arise.

By the end of this workshop, participants will know how to use emotional design strategies to boost user engagement, usability and conversions through the design of emotionally evoking technologies.