Digital Psychology & Emotional Design - LIVE 9-Week Training (Fall 2021)

Psychology for Digital Behavior Change - 3-day Course (San Jose)

  • Description:

    In 3-days, you’ll learn how to build more engaging websites, apps and campaigns by mastering the core lessons in digital psychology and behavioral design.



    In this class, you will learn to recognize and apply over 50 behavior change principles, build technologies from psychological design patterns and…

  • Created by: Brian Cugelman
  • Categories: Community Events

Emotional Design Psychology & Neuroscience - 2-day Course (San Jose)

  • Description:

    Over 2 days, this course will deepen your understanding of what emotions are and how they drive behavior and will teach you how to apply emotional design strategies to websites, apps, digital campaigns and more.


    You will gain mastery in building digital products that are inspiring and motivating. You will learn how emotions drive online behavior and build your experience…

  • Created by: Brian Cugelman
  • Categories: Community Events
  • Tags: education

If you know anyone who has the problem of, ahem, postponing the analysis of qual data, I'm here to help. 

I taught the workshop on Listening Deeply here last October 2020. So if you followed that technique and generated a bunch of research transcripts, what now?

I teach 2 four-week courses online to help you confidently and reliably analyze the transcripts you generated. Each week is a different class that cover topics which help you avoid bias and see from other perspectives--letting the data say what it has to say. I'll clearly define how to find affinities.


  - getting to depth

  - avoiding bias

  - finding perspectives outside your own


  1. Concepts & Summaries (analysis part one)
  2. Cultivating Patterns (analysis part two)